When Exactor came to SSPR, the company wanted to compete with enterprise accounting solutions for collecting state sales tax. Understanding a complicated web of rules was a pain point for small and medium businesses, and Exactor was solving that problem despite being relatively unknown in the space.
How we got there
SSPR developed a thought leadership campaign targeting small and medium businesses by offering Exactor’s subject matter experts as thought leaders in the retail, ecommerce and accounting trades, elevating the brand and attracting new customers.
The SSPR team produced a consistent pipeline of media opportunities, increasing Exactor’s name recognition and positioning the company as a leading cloud-based SaaS technology provider of sales and use-tax calculations. Top media coverage included Accounting Today, AccountingWeb, Independent Retailer, Total Retail and Practical eCommerce. Due to massive customer growth and overall brand awareness, Exactor was acquired by Intuit in 2017.