In the very crowded space of predictive analytics, Fliptop approached SSPR looking to elevate their brand by increasing industry thought leadership presence.
How we got there
With a campaign centered on triggered actions and responses, SSPR successfully established the company and CEO as experts in the predictive marketing space.
By garnering consistent media coverage, SSPR elevated Fliptop’s brand visibility in the media and in the overall business marketplace, positioning Fliptop for a successful exit.
Consistent media coverage dramatically raised brand awareness at both the marketing trade and national business publication levels. Earned media included VentureBeat, Re/Code, TechCrunch and other articles in high-impact technology publications.
Fliptop’s elevated brand awareness played a critical role in LinkedIn’s decision to acquire the company.