Denver-based startup Flyreel, an AI-assisted insurance solution, had the business idea, the technology and the backing from Microsoft – now it needed to craft its story


Storytelling is everything. Flyreel, an AI-assisted insurance solution, didn’t listen to the PR skeptics who told it to save money and skip media relations. The team knew the right partner would make the difference between a successful launch and one that fizzled – and they were right.

How we got there

For the first two months of the partnership, SSPR scheduled regular in-person brainstorm sessions with Flyreel to develop crucial company messaging before any media outreach started. Messaging was sketched out for the website, founding story, company value propositions, executive bios and product pillars.                When it came time to officially launch the company,

the SSPR media team had a solid grasp on the ins-and-outs of Flyreel and its target audiences. The team developed a launch strategy that included hyper-targeting Flyreel’s main customers – insurance carriers – forming relationships with Denver-based media to generate local buzz and expanding key analyst outreach to firms that consult with major carriers.


In the days surrounding Flyreel’s launch, SSPR secured coverage in leading insurance trades including PropertyCasualty360, Insurance Innovation Reporter, Insurance Tech Insider and more. Local coverage in the Denver Business Journal announced the company was here and ready to make local waves, and analysts from Gartner, Forrester, Aite Group and Novarica requested briefings. Through the brand awareness generated, the Flyreel team received immediate interest from eight of its top 25 potential customers.

Potential Customers
From Brand Awareness Efforts