Full Circle Insights, a marketing performance measurement solution for the Salesforce user, wanted to capitalize on Dreamforce buzz, specifically within trades that appeal directly to a marketing audience.
HOW WE GOT THERE
SSPR designed Full Circle’s earned media strategy for Dreamforce, including an announcement about their new platform tool the week prior to the show to strategically avoid competing with Salesforce news.
When Salesforce announced the acquisition of a marketing data startup on the first day of Dreamforce, SSPR leveraged Full Circle Insights’ expertise and position in the industry. SSPR secured opportunities for the CEO to comment on the significance of the news in marketing trade publications, which made Full Circle Insights top of mind in their space.