With healthcare policies and politics up in the air, health plans were at a pause when it came to making risk adjustment decisions. Health Fidelity needed to stand out as a viable solution for health plans looking to modernize their coding processes in order to stay compliant and save money. The company launched a series of eBooks positioning their new framework for risk adjustment, but needed to get the eBooks in front of the right eyes.
How we got there
By leveraging LinkedIn, SSPR utilized sponsored updates and InMail messages to put Health Fidelity’s eBook series directly in the hands of their target prospects. The team aligned the release of the eBooks with the varied healthcare headlines, running campaigns that were hyper-focused on guiding next steps for health plans.
The eBook series had 32 total downloads from prospects who could directly utilize Health Fidelity’s framework. During the course of the eBook campaign, LinkedIn followers grew by 57.5%, total LinkedIn impressions grew by 20.7% and engagement increased by 32.3%.