iFLY’s affordable, durable luggage was a big hit during the holidays with SSPR’s help, but they wanted to keep the momentum going into the Spring Break season. They hoped their new line of metallic gold and rose gold suitcases would capture the attention of stylish millennials, but they needed help reaching this target generation.
How we got there
A marketing partnership with the latest winner of The Bachelor, Vanessa Grimaldi, put iFLY in front of fans of reality TV and added an aspirational element to the product line. SSPR leveraged Facebook and Instagram to reach iFLY’s target audience by featuring Vanessa using the gold and rose gold luggage. The SSPR team coupled this influencer relationship with a dynamic social advertising campaign that targeted millennials to drive website traffic and increase engagement.
Social media posts that featured Vanessa using the luggage drove massive product demand. For the first time in the company’s history, iFLY sold out of products in the pre-order phase.
In just over four weeks, iFLY’s Facebook followers increased by 136%, their Facebook page received 455% more post engagements and content reached 146,932 people.