Invest in Cannabis aimed to capitalize on interest in the cannabis industry and raise the profile of its leadership team. The company hoped attention on its own portfolio would smoke out the competition.
How we got there
By leveraging regulatory news at the local and national level, the SSPR team developed and executed a thought leadership strategy that injected Invest in Cannabis’s leaders as expert resources. The outreach plan allowed the team to discuss their investment portfolio, analyze industry events and be positioned as technology innovators. Strategic planning leading up to the cannabis holiday April 20th ensured Invest in Cannabis achieved significant coverage in the weeks prior to and after the event.
SSPR secured multiple interviews in industry and national publications that showcased CEO Eddie Miller as a top executive in the cannabis industry. Rapid response pitching built relationships with reporters that established Invest in Cannabis as a dependable and trusted resource on breaking news, and Miller was frequently quoted in articles discussing the legislative battles in states such as California and Colorado. SSPR was able to secure both investor-focused and cannabis-focused media to ensure a balanced press approach. SSPR garnered coverage in top publications such as USA Today (on April 20th), Forbes, TechCrunch and High Times.