Leadspace, a predictive marketing company, came to SSPR looking to grow their client base and attract additional venture capital.
How we got there
In the noisy marketing industry, SSPR launched a strategic campaign that focused on highlighting Leadspace’s technological innovations and building the business profiles of their executive team. The SSPR team positioned the company’s leadership as subject matter experts on a broad range of marketing topics, from CRM to lead targeting to the sales cycle.
By connecting reporters’ areas of interest to the company’s news, SSPR was able to secure several national interviews and twelve feature stories. This regular cadence of media coverage led the company to an $18M Series B funding round. On social media, stories about the company’s funding were shared over 1,700 times on Twitter, Facebook and LinkedIn. SSPR leveraged the funding momentum and the uptick in brand awareness to create new opportunities showcasing Leadspace’s sector leadership, ultimately closing additional enterprise clients for the company.