In a sea of furniture and home décor options, Living Spaces needed a strong media outreach program to elevate brand awareness, increase store foot traffic and drive sales for its collections with celebrity interior design duo Nate Berkus and Jeremiah Brent. With two big names anchoring the furniture collection, it was critical that all media coverage included Living Spaces, not just the celebrities behind the collection.
How we got there
Living Spaces enlisted SSPR to help tackle two major events: a spring launch in Los Angeles and a fall launch in New York City. The goal? Give top-tier editorial media contacts and influencers the chance to preview the new products and interview the celebrity designers in-person. SSPR collaborated with event planners and had boots on the ground at the events, ushering reporters through the space, directing storylines and providing proper messaging points for optimal coverage. To secure back-to-back interviews for the busy designers, SSPR hyper-targeted media outreach to national editorial and digital media contacts, as well as prominent influencers, to reach Living Spaces’ target audience.
Through media breakfasts, cocktail parties, video shoots and more, SSPR positioned the Nate + Jeremiah for Living Spaces collections in front of core consumers and secured 100 media placements in just nine months. The events attracted A-list media from publications including People, BuzzFeed, Apartment Therapy, House Beautiful, Architectural Digest and O Magazine. SSPR’s efforts resulted in over five million coverage views online and in print and over 20,000 website sessions.