Locu, maker of the popular menu dashboard for local merchants, aimed to give small restaurants access to sophisticated tech that creates next-level, seamless interactions with customers.
To reach this ambitious goal, Locu turned to SSPR to execute a critical first step: establish a positive brand reputation within the business, SMB and technology communities. Messaging required a careful balance between new and traditional in order to highlight the solution’s tech-savvy features, while still making it sound accessible to the average restauranteur.
How we got there
SSPR capitalized on the likable persona and tech expertise of Locu’s founder, positioning him as the go-to voice for the restaurant tech industry. The SSPR team also strategically leveraged customer stories, original data on menu usage, partnership announcements and a range of thought leadership angles. These PR campaigns were used to make Locu’s MIT-level, complex tech digestible and compelling to the corner breakfast joint.
SSPR secured consistent coverage in top-tier publications, including TechCrunch, FastCompany and Forbes. The regular cadence of positive placements helped propel Locu’s acquisition by GoDaddy in 2013.