THE CHALLENGE
Odysseyware came to SSPR to increase website traffic and engagement across their social media channels, where they had very little brand recognition amongst teachers.
How we got there
SSPR utilized targeted following and engagement tactics to build a community of teachers and administrators interested in online learning.
SSPR used trending topics and hashtags like #OnlineLearning, #BlendedLearning, #EdTech, #EdChat and more to increase awareness and drive traffic back to the Odysseyware website.
SSPR also launched an Odysseyware Instagram channel, where our team posted rich content geared toward teachers and employed a strategic following strategy.
THE RESULTS
SSPR grew audience numbers across Odysseyware platforms and increased website traffic from social media channels by 80% over the course of our engagement.
SOCIAL MEDIA STATISTICS
+18%
Growth Rate
206,024
+200%
Growth Rate
Twitter Followers Gained
Facebook Followers Gained
Instagram Followers Gained