Ossia wanted to make a splash at SXSW, where they were nominated for the Interactive Innovation Award in the Smart Cities category. In order to do so, Ossia needed to stand out from the crowd at the festival and draw attention to the Ossia social channels.
How we got there
SSPR helped launch a music-focused “retweet to win” giveaway to leverage Ossia’s show attendance and continue the momentum of the #PowerYourLife
excitement from their CES campaign. SSPR used photos that fit the music festival theme of SXSW and gave away wireless Beats headphones to the winner.
Within one month, there were 4,583 entries for the giveaway! The #PowerYourLife hashtag became synonymous with Ossia, resulting in a keyword volume of 8K discussions.