CES 2018 had over 69K exhibitor personnel and standing out amongst the crowd was a challenge. The SSPR team designed a strategy to maximize exposure and reach potential partners through media outreach, a social media campaign and advertising.
How we got there
SSPR proactively got ahead of the game to secure interest from press months in advance by sharing Ossia’s Cota Forever Battery announcement under embargo. By setting up demonstrations at the tradeshow, reporters were able to see the tech in action and gain additional information for their articles ahead of the embargo. On the social front, SSPR implemented the #PowerYourBusiness campaign to increase brand awareness and drive engagement with potential business partners at the conference.
To help amplify the campaign, SSPR promoted a giveaway contest and created text-over-images using
the hashtag #PowerYourBusiness. Ossia asked participants to share how wireless power will power their business to enter for a free demo and a $250 Amazon gift card. Additionally, SSPR designed a paid LinkedIn campaign targeting C-Suite, decision makers and organizations to drive booth attendance.
The team also leveraged the unexpected power outage that affected the Central Hall in the Las Vegas Convention Center by reaching out to media contacts at the event and used the hashtag #CESblackout on Twitter to shine a light on Ossia’s innovation.
SSPR secured 5 booth demos, 1 filmed segment with BBC, 1 live stream with Digital Trends and secured 13 pieces of media coverage surrounding the Cota Forever Battery including, Wall Street Journal, Gizmodo, PCMag, Tom’s Guide and Daily Mail. The success of SSPR’s CES campaign was further highlighted when Ossia won the CES Innovation Awards in the “Smart Home” product category.
The #PowerYourBusiness social media campaign generated 8 leads from businesses looking to partner with Ossia, received 2,337% increase in link clicks and over 10,000-page views. The power outage resulted in a tweet from Digital Trends stating if CES 2018 was powered by Ossia’s Forever Battery, the outage might not have happened. This engagement garnered 10 retweets, 19 likes, helped increase followers by 2.8% and Ossia’s Twitter page received over 8k engagements during that day alone.