The app space is a crowded market. Orbeus, a computer vision company, came to SSPR to identify how their new photo gallery app, PhotoTime, could stand apart from other photo apps on the market.
How we got there
SSPR started by identifying PhotoTime’s key differentiator: the app taps into the power of deep learning and provides scalable image and facial recognition solutions for businesses and consumers. The team then prepared a press release to distribute for the app’s launch and pre-pitched the announcement to tech outlets and targeted verticals interested in this key functionality.
Following the launch, SSPR kept the momentum going by leveraging PhotoTime creators as experts on thought leadership topics such as managing photos on a mobile device, facial recognition technology and how deep learning can be used.
To garner additional brand awareness, the SSPR team also placed PhotoTime spokespeople on relevant panels covering both tech and photo topics.
SSPR tracked downloads from each media placement – national technology publications, impact blogs and app blogs – to show that coverage directly impacted increased user adoption of the PhotoTime app. SSPR also secured PhotoTime a featured spot in the App Store as #2 and #4 for the Photo and Video category.
In conjunction with the media relations launch, SSPR’s social team grew PhotoTime’s Facebook from 0 to more than 1K page likes, and Twitter from 0 to nearly 800 followers in just seven days. The combined media and social media efforts successfully increased brand awareness and downloads of the PhotoTime app.