Plurilock is an AI-authentication startup that utilizes behavioral biometrics in the workplace to identify and stop insider threats by authenticating individual users’ keystroke style and speed. Struggling to drive awareness of early adopters in the financial services, healthcare and federal spaces, Plurilock came to SSPR to grow brand visibility and drive inbound leads.
How we got there
Soon after coming to SSPR, Plurilock signed a contract with the U.S. Department of Defense to implement their BioTracker solution as part of the DoD’s effort to strengthen multi-factor authentication and replace traditional authentication methods. Ahead of this first big news announcement that would mark Plurilock’s entrance into the space, SSPR devised an outreach plan that focused on a mix of national tier-one
technology and business publications, as well as cybersecurity and biometric trade publications. The team leveraged key Plurilock advisors and executives, like Vice Admiral Mike McConnell, former Director of the National Security Agency (NSA) and Director of National Intelligence, along with Plurilock’s CEO Ian Paterson to secure key interviews and garner high-level media coverage.
SSPR secured 10 pieces of earned media coverage in publications including The Wall Street Journal, Federal News Radio and CyberScoop. Collectively, these placements reached an online readership of more than 2.2M people. The coverage secured by SSPR resulted in several inbound media requests, strategic partnership inquiries and new customers, including a subsequent contract Plurilock signed with the U.S. Army.