In the middle of the IoT revolution is Sengled: a smart lighting company with a suite of bulbs that reduce your carbon footprint, play your favorite music, monitor your front door and eliminate “internet black holes” in your home. Sengled needed to position their smart bulbs against competitors in the IoT space, so they sought out SSPR’s help.
How we got there
SSPR’s integrated PR and social media teams joined forces to hone Sengled’s messaging in lifestyle, technology and local markets, as well as engage the right audience on social media channels. The team’s approach included trade show support at major industry events such as CES, holiday gift guides, thought leadership campaigns and product launches and reviews.
By identifying the right message for the right readers – affordability for families, innovative features for the tech-savvy and home improvement for the host – SSPR helped bring Sengled bulbs to new customers at all levels of the smart home experience.
Through SSPR’s campaign strategy, the team secured over 300 pieces of coverage for Sengled. At CES 2016 alone, SSPR earned 62 run items, including three in USA Today. Major technology coverage has run in CNET, Digital Trends and TechCrunch, and lifestyle coverage included Better Homes & Gardens, Rolling Stone, Brides and Fab Fit Fun. In the first half of 2017, the social team grew Sengled’s Facebook followers by 373, garnering roughly one million total impressions on their posts. For every dollar put into engagement and website traffic for Sengled’s Facebook ads, SSPR has produced twice the results, reducing the Cost Per Result to an average of $1.02.
Post Engagements Growth
Average CPR (In Cents)