When SumAll came to SSPR, they were an early-stage startup that wanted to scale rapidly and raise brand awareness for their company and product offerings. Their goal to make data transparent for business and not just enterprise was revolutionary in 2011, and they needed national awareness to succeed.
How we got there
SumAll specialized in making business data transparent by connecting various data streams, such as sales and social media, to improve decision-making at a company.
SSPR leveraged SumAll’s company culture and HR policies with their data transparency and applied the concept to newsworthy topics, such as the gender and minority pay gap.
The SSPR team also highlighted SumAll’s passion for data transparency to garner national media interview and business tips opportunities, including an in-person
meeting with Adam Bryant at The New York Times.
Bryant featured SumAll’s unique HR perspective in a 2013 Corner Office piece. This story catapulted SumAll to a national light and was covered by nearly every national news outlet as well as vertical and trade publications in the U.S. and internationally.
Countless interview opportunities followed and garnered coverage in publications including NPR, FOX Business, The TODAY Show, BBC, The Guardian, TechCrunch, Mashable, SHRM, HR Magazine and more.
As coverage trickled in over a year-long period, the story morphed into a movement. SumAll’s CEO was invited to The White House to participate in an equal pay seminar. There began a national conversation of workplaces demanding transparency, equal pay for women and employment of diverse candidates at fair starting salaries.
Thanks to a Wall Street Journal and SSPR relationship, SumAll’s CEO was also invited to speak on a SXSW panel on the topic of open/transparent salaries.
Finally, following national coverage, SSPR secured a relationship with TechCrunch that has resulted in a steady cadence of thought leadership articles authored by SumAll’s CEO.
“Tiny bit kidding, you get the lion’s share: A VC told me on Monday that in press, ‘We fight WAY above our weight class.’ A VC who thinks we will be Titanic. You guys have helped us cast such a huge shadow we can barely help but become a giant! LOVE.”
Dane Atkinson, CEO of SumAll