With the ever-increasing number of IoT devices on the market, Tend needed to differentiate their brand, amplify their presence in the smart home space and improve top-of-mind awareness as a connected home provider.
How we got there
SSPR designed a strategy for Tend that would set them apart from their competitors. First, the SSPR team boosted brand awareness and exposure by highlighting Tend’s award-winning products and new launches. Second, SSPR amplified the company’s industry presence by capitalizing on their unique differentiators, including product features, affordable price points and prominent partnerships with brands like Kodak, John Deere and Universal.
By taking a strategic outreach approach, the SSPR team secured national, tier-one coverage and product reviews in various consumer, lifestyle and tech publications, including CNET, People, Huffington Post and Good Housekeeping.