The fast-casual industry is expected to hit $67B by 2020, and with at least 20,000 fast casual restaurants nationwide, it is a crowded market. Togo’s is the original West Coast sandwich franchise, serving made-to-order sandwiches since 1971, with nearly 300 sandwich franchises open and under development throughout the West. The company sought SSPR for brand awareness and new market penetration during U.S. expansion.
How we got there
SSPR implemented a multi-faceted strategy to reinforce Togo’s brand presence as a leader in existing markets and to build brand presence in expansion markets.
Our team leveraged existing reporter relationships and built new ones on behalf of Togo’s with print, broadcast and online media, and positioned their CMO to share her industry experience with trade and business thought leadership opportunities.
SSPR aligned campaign rollouts with Togo’s existing news announcements, promotions and giveaways, new menu items and franchise openings. Our team also secured creative contributed content opportunities and implemented regular competitor tracking to best command Share of Voice in the crowded fast-casual market.
SSPR supported U.S. market expansion through:
- Successful launch in 20 markets
- Successful launch of 4 new menu items
- Featured in 207 local stories
- Featured in 60 national/trade stories