Knectek Labs came to SSPR to help build buzz around its newest consumer product, Townew, the world’s first trash can that seals and changes the liners for you

THE CHALLENGE

Hundreds of companies put their products on display at PEPCOM, a technology showcase media event ahead of CES. Standing out is no easy feat. Knectek Labs was ready to launch its newest product, Townew, the smart trash can that makes taking out the trash cleaner and easier at the touch of a button. SSPR stepped in.

How we got there

SSPR solidified and streamlined Townew’s messaging, introducing the new product to the technology and lifestyle markets. Capitalizing on PEPCOM, SSPR connected with attending media and those who cover consumer technology.

The team secured positive media coverage and impactful product reviews in consumer and home lifestyle publications surrounding the launch.

THE RESULTS

By identifying the right message for the right readers, SSPR positioned Townew as the most innovative, helpful and advanced technology for households.

SSPR secured consistent coverage within the tech and consumer lifestyle industries. This strong coverage led Townew to success for its first official launch of the product.

Notable Coverage