Wallaby Financial wanted to be considered the number one credit card optimization app on the market. The startup began working with SSPR to announce the official launch of their company.
How we got there
SSPR’s main focus was ensuring the right people knew about Wallaby’s capabilities to help smartphone users save money. SSPR leveraged key personal finance and consumer tech reporter relationships to garner coverage on the company’s news. From these stories, the team secured opportunities for Wallaby experts to speak on popular topics such as the rise of credit card usage, mobile payment and fintech. The SSPR team then implemented phase two of their strategy: using these newsworthy stories to leverage Wallaby as an evergreen thought leader on industry trends, including how to use credit cards on vacation and tips for saving on the grocery bill.
SSPR’s media relations strategy secured Wallaby regular mentions in Forbes, Mashable, Fox Business, TheNextWeb and Money Magazine. By positioning Wallaby as a leader at the intersection of personal finance innovation and technology, SSPR helped the company grow from an early-stage startup to a thriving business acquired by Bankrate, Inc. (NYSE:RATE) in December 2014.