Crowdfunding and PR: Have You Thought This Through?

By SSPR
 

“When companies come to me for advice on crowdfunding campaigns, my first response is always: Have you thought this through? The few, well-publicized success stories, like the $20 million Pebble Time Smartwatch campaign, perpetuate crowdfunding’s greatest myth: Hundreds of complete strangers are looking to shell out money on your project.

It doesn’t work that way. In fact, only about two percent of campaigns aiming to raise $100,000 or more reach their goal. To launch a successful crowdfunding campaign, you need a solid execution plan that uses marketing, PR and social media in unison.”

Steve Fiore, our Director of Business Development, talks with Entrepreneur about why companies should approach crowdfunding  with a make or break mentality. Read more to find out how you can better prepare.

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