“When companies come to me for advice on crowdfunding campaigns, my first response is always: Have you thought this through? The few, well-publicized success stories, like the $20 million Pebble Time Smartwatch campaign, perpetuate crowdfunding’s greatest myth: Hundreds of complete strangers are looking to shell out money on your project.
It doesn’t work that way. In fact, only about two percent of campaigns aiming to raise $100,000 or more reach their goal. To launch a successful crowdfunding campaign, you need a solid execution plan that uses marketing, PR and social media in unison.”
Steve Fiore, our Director of Business Development, talks with Entrepreneur about why companies should approach crowdfunding with a make or break mentality. Read more to find out how you can better prepare.