Security expert Bruce Schneier called the Internet the greatest generation gap since rock and roll, underlining the clear-cut differences in the way that Gen X & Y get their news vs. Baby Boomers.
The hardest hit will be senior citizens, and those looking for local news. It will be increasingly easier to find out about the Mumbai terrorist attacks, or President Obama’s new policies, but all but impossible to find out what happened in your neighborhood, your kid’s school system, or to learn about a local crime wave.
Most good PR Practitioners have already prepared clients for this, and many are already using new media approaches to communicate to target audiences through company blogs, Twitter, Facebook & Myspace in place of print media.
Like global warming, we’ve been hearing about the death of print media for a long time. Now is the time to evolve before it’s too late.