Bubble 2.0?

Web 2.0 is arguably the hottest buzzword of 2007. Most smart PR people are integrating the social concepts of Web 2.0 into campaigns, encouraging clients to start blogs, incorporate video into product launches, and join in social networked communities like Facebook and MySpace.

With the increased amount of user generated content on the internet, it can be argued that information overload could be the death of Web 2.0.


Many of us deal with hundreds of e-mails a day. We check them on our blackberries and smart phones. We sign up for instant news alerts, urging us to get more information at cnn.com. We subscribe to our friends blogs, instantly updating us when the next mentos + diet coke video is uploaded or (another) alternative ending to The Sopranos. We even subscribe to twitter feeds, instantly updating us on when our friends go to the grocery store and what they are buying. Afterward, we go home and enter into Second Life, where our avatars continue to interact with others in the virtual world.

I don’t know about you, but the internet, and Web 2.0 in-particular has given me a case of A.D.D. I can’t seem to sit in a waiting room or airport without incessantly checking my crackberry for something that I might have missed.

Web 2.0 applications are definitely changing the way that we think and interact in a social environment, but with the overabundance of information, the question we have to ask ourselves is how much information is too much?

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