MESSAGING WORKSHOP
You’re dealing with:
- New product or service launches
- A rebrand or restructure
- Expansion into a new industry
How we’ll help:
- We’ll provide leaders to meet with client subject matter experts for an interactive workshop to develop new messaging.
You need to:
- Figure out your market position and understand your differentiators
- Update your website, social media channels, FAQ sheets and other company documents
- Be seen by the public as a cohesive, strong brand
Outcome examples:
- Website messaging, company overviews and differentiators, brand voice, fully formed interview talking points
MEDIA TRAINING
You’re dealing with:
- New spokespeople
- An executive team who needs more interview practice
- New messaging
How we’ll help:
- We’ll provide leaders to meet with spokespeople for an interactive media training that includes interview best practices, mock interviews and personalized feedback.
- Every individual who will be talking to the media should participate in some level of media training.
You need to:
- Make sure your spokespeople are confident, able to communicate company messaging and ready for anything
- Be seen by the public as a cohesive, strong brand
Outcome examples:
- A staff who understands how to talk to media and can stick to messaging, leading to impactful media coverage and consistent company branding
SURVEY MANAGEMENT
You’re dealing with:
- A lack of data to share with the media or potential customers
- Awesome ideas unsupported by numbers
- Uncertainty about brand/product position in the market
How we’ll help:
- We’ll provide a survey expert to develop questions designed to tell a compelling narrative and manage all survey logistics, from creation to targeting the right respondent groups
- We’ll analyze the final survey results to develop creative media outreach campaigns and help you amplify the data
You need to:
- Gather information from your customers or potential customers
- Support thought leadership with hard data
Outcome examples:
- A final data set for internal use, a press release announcing final data results, data-centered media campaigns
INFOGRAPHIC DESIGN
You’re dealing with:
- Awesome data, but no place to use it
- A lack of engaging visual assets
How we’ll help:
- We’ll analyze your existing data sets and create infographics from the most compelling results.
You need to:
- Create engaging visuals for your company blog and social media channels
Outcome examples:
- Infographics in line with your company branding, both full-length for company blogs and parsed for social media use
CRISIS PLANNING + MANAGEMENT
You’re dealing with:
- Potentially or immediately high-risk situations that could damage your brand
- A workforce who’s unprepared to navigate a crisis
- Being a company in the modern world
How we’ll help:
- Our experts will develop messaging in response to specific crises for both traditional and social media.
- We’ll develop a plan that your team can execute in the event of a crises, including steps to take.
You need to:
- Identify key company stakeholders and teach them how to react if crisis hits
- Know what to say, how to say, and when to say it in times of crisis
- Have a fully formed Plan of Action in place
Outcome examples:
- Comprehensive plan for managing future crises (to include foundational knowledge, best practices and customized resources), messaging development and distribution to media and social media, media relationship management, monitoring and evaluation of trends
- A staff who can keep their cool and deftly maneuver around any crisis
STRATEGIC SOCIAL
ADD-ONS
INFLUENCER PROGRAM
You’re dealing with:
- A product or service that needs on-the-ground buzz
How we’ll help:
- We’ll provide social media experts who will identify the right influencers to impact your company goals and manage outreach to them.
You need to:
- Be a reputable, trustworthy brand
- Identify well-known social media users to vouch for your product or service
- Appeal to new generations and audiences
- Increase sales
Outcome examples:
- Target influencer lists and ongoing outreach, regular reporting on influencer impact
- A new way to fill your sales funnel by increasing views and conversions
EXECUTIVE ACCOUNT MANAGEMENT
You’re dealing with:
- An executive who doesn’t have time to Tweet
- Experts who aren’t recognized in their field
How we’ll help:
- Our team will develop a strategy for executive channels, create an accurate and professional voice and tone, engage with appropriate users and draft content aligned with brand interests
You need to:
- Develop a social media presence and voice for a busy C-suite
- Build influencer status within your industry
- Create networking opportunities with clients and customers
Outcome examples:
- Positive executive thought leadership presence on social media
- New industry relationships that impact business objectives
Case Studies
ATS came to SSPR to elevate brand awareness and to assist in business generation, and leading to prominent coverage on CNBC and The New York Times
SSPR capitalized on ClearSlide's relationship with Salesforce to elevate exposure at the Dreamforce conference
Ossia, one of the most innovative companies in the wireless charging space, was ready to launch its new solution at CES. They needed to strategize on how to capture attention in tech's biggest arena
A global leader in sales optimization and performance solutions, Callidus Cloud tapped SSPR to secure media exposure at larger tier-1 business, investor and technology publications
Featured Blogs
“Can I Speak to a Customer?” How to Prepare for the Inevitable Request
3 Benefits of Adding Infographics to Your Social Media Strategy
Gloatwords: Another Reason for the Media to Ignore You
5 Questions to Ask Yourself Before Meeting with a PR Agency
GET STARTED
CONTACT
Heather Kelly
TOLL FREE PHONE
(800) 287-2279
You’re Dealing With:
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