PR Bootcamp

A New Year is on the horizon and you know what that means…resolutions to do everything better. This year, instead of focusing on things that will most likely fall by the wayside in a week, consider doing something new – go to PR Boot Camp. PR Boot Camp will certainly give you something new. There will be new ideas, techniques and outlets to discover. There are several events such as this being planned for the next couple of months, onsite, up close and personal.

Two of the major workshops are being presented by PR veterans Eric Schwartzman and Robin Schnell.  All workshops listed are eligible for 4.0 approved APR Accreditation Maintenance Credits.

The events are as follows:

Eric Schwartzman – New Media PR Boot Camp
Key Concepts and Techniques of Effective Public Relations
Social Media & Emerging Trends: New Media

January 29-30, 2009
Starting at 9 A.M. EST
Georgia Tech Global Learning Center
84 Fifth St NW ? Atlanta, GA

February 12-13, 2009
Starting at 9 A.M. EST
Kovens Conference Center – Florida University
3000 NE 151st Street ? Miami, FL 33181

March 26-27, 2009
Starting at 9 A.M. EST
PRSA Professional Development Center
33 Maiden Lane, 11th Floor ? New York, NY 10038

Participants should bring their own laptops with Wi-Fi connectivity. As all presentations will be conducted on Windows XP, users with other operating systems may require some adjustments.

Topics include: All about blogging, RSS and podcasting; new media initiatives and integration; SEO; podcast development, production and distribution; video-on-demand, webcasts and vidcasts; social networking; and “Second Life, a 3-D online digital world.”

Robin Schnell – PR Boot Camp
Key Concepts and Techniques of Effective Public Relations
Communications Planning & Measurement: Integrated Marketing

February 9-10, 2009
Starting at 9 A.M. CT
Hilton Chicago
720 South Michigan Avenue ? Chicago, IL 60605

Topics include: Future challenges and roles of the public relations professional; 10-step public relations program with goal setting and tactical execution; Crisis communications; External/internal communications; Research methodologies; Ethics guidelines; Creating and presenting a public relations plan; and Measuring public relations effectiveness.

Materials and lunch will be provided.

For more information, visit:



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