PRSA Sponsors Health Academy Conference

DNA Strand

Health care public relations professionals have a challenging job that changes with each new piece of technology or marketing trend. Health care information is an essential part of everyone’s life, and determining how to disseminate that information to the public at large can seem like an insurmountable feat. Fortunately, the Public Relations Society of America has the solution in the form of the 2008 PRSA Health Academy Conference to be held April 2-4, 2008. The conference is being held at the Chicago-Marriott on the Miracle Mile in Chicago. The event is being billed as “Health Care Communications Strategy: Boomers, Xers, Nexters”, with the tagline of “Communicating in a Cross-Generational/Cross-Cultural Landscape”. The promoters of the conference are promising three days of inspiration, education and networking for public relations specialists in every facet of the health care industry. Attendees can look forward to learning new methods to spread the word about health care, focusing on non-traditional ways to reach an audience as diverse as medicine itself. With members and guests from all over the country in attendance, there promises to be a wealth of information and the opportunity to share working philosophies and practices with colleagues and other professionals.

A large part of the challenge facing health care public relations specialists is devising a way to transmit a large amount information that will be pertinent to the whole of their audience, delivered in such a way that will be understandable and easily accessible. As a melting pot, the United States is home to a vast number of different cultures and languages, as well as educational levels. All of those factors must be addressed when creating a successful marketing campaign. Another hurdle is the fact that different generations have very different ways of gathering and storing information.

Many seniors are intimidated by technology and prefer print media, while the “nexters” want nothing to do with information they can’t get on a handheld electronic device. The Health Academy Conference plans to address these issues. The keynote speaker at the conference is Jane Brody, an author who is also the New York Times Health columnist and the Health Editor for Newsweek. An additional featured speaker is ABC News’ Senior National Security Correspondent Jonathan Karl. Karl will address health care as it pertains to the 2008 presidential elections and how the candidates’ policies will impact healthcare, from the private sector to government-funded programs.

For more information on the 2008 PRSA Health Academy Conference, visit:



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